# Rippling Darsh Shah

_Source: `Rippling_Darsh Shah.pdf`_

DARSH SHAH 
Chicago, IL | (+1) 224 706 4188 | darsh.shah@kellogg.northwestern.edu 
EDUCATION 
2022-2024 KELLOGG SCHOOL OF MANAGEMENT | NORTHWESTERN UNIVERSITY Evanston, IL 
Candidate for Master of Business Administration degree 
- Concentrations: Technology Management, AI & Strategy | Dean’s List Recipient | GMAT: 770 
- Leading key initiatives at (1) Entrepreneurship & Venture Capital Club and (2) Kellogg Student Association 
2013-2016 UNIVERSITY OF MUMBAI Mumbai, India 
Bachelor of Commerce (Major in Finance & Economics) | CGPA: 6.62/7.00 
- Apprenticeship: Grant Thornton; led high-rigor financial audits with stringent regulatory scrutiny (PCAOB) 
EXPERIENCE 
2023 PASS+ (B2B Vertical SaaS – Post-PMF Marketing Automation Platform with 25K users) Los Angeles, CA 
 Chief of Staff (MBA Summer Intern) 
- Launched reverse-free trial plan driving $390K in gross margin growth by synthesizing insights from 20 user 
interviews to inform feature bundle and develop GTM strategy 
- Led a subscription pricing update initiative across three plans, generating $360K in incremental revenue with 
minimal churn, designing customer communications in collaboration with marketing and customer success 
2021-2022 SHARECHAT (Google-backed hypergrowth short-video platform with 180M MAU) Bengaluru, India 
Product Manager (Through Role Expansion) 
- Shipped spatialized audio stream feature, achieving 10% lift in average user time to 11 minutes; collaborated 
with engineering to optimize cloud streaming cost and achieve feasible unit-economics 
- Collaborated with data science to develop memo on recommendation system for user feed; outlined roadmap 
to implement bandit recommendation system, promoting new creator discovery by estimated 200% 
- Developed internal CRM product from concept-to-launch in 3 months by leading cross-functional 30-member 
team across engineering, sales, and operations to enable revenue forecasting with 99%+ precision 
Strategic Finance (Ads Product) 
- Revamped creator monetization program by instituting a revenue-sharing model affecting 200K audio creators, 
resulting in $24M in payouts at launch and 50% increase in creator activity and GMV over six months 
- Engineered financial model, building profitable scale-up plan and securing a $10M quarterly performance 
marketing budget allocation by establishing robust LTV/CAC success metrics 
- Collaborated with Sales and Commercial teams, providing pricing and performance insights to model and 
negotiate bulk inventory sales to media-buying agencies; closed annual pre-sales deals worth $50M 
- Received expedited promotion within <6 months of joining on account of extra-mile performance 
2017-2021 RAINSHINE ENTERTAINMENT (Global internet media player with interests in content and gaming) Mumbai, India 
Manager, Corporate Development, May 2019 – September 2021 
- Led $3M investment in Nepali-language streaming platform, scoped potential market opportunity, created 
offline subscriber onboarding model to overcome limited regional online payment penetration 
- Built revenue model for gaming-as-a-service product, performed market assessment, and defined success 
metrics influencing $1M investment decision 
- Drove post-merger integration of 5 entities, renegotiated cost drivers and developed first-of-its-kind centralized 
HR system enabling group-wide human capital sharing, growing profits by $2.5M enabling break-even 
 Assistant Manager, Financial Planning & Analysis, October 2017 – May 2019 
- Optimized product marketing campaign by building consensus in a cross-functional team to execute a renewed 
geographic targeting strategy, achieving 50% profit growth through lower CPIs and higher ad revenues 
- Developed ETL tooling using Python to integrate data from over 10 sources into a SQL warehouse, enhancing 
analyst productivity by 40% through streamlined data accessibility and processing 
 
ADDITIONAL 
- Technical Skills: Data Analysis (SQL, Tableau, PowerBI, R), Tools (Figma, Retool, JIRA), Programming (Python) 
- Founder, Covid Fighters (India): Built 15K+ member strong platform, recognized by United Nations, enabling 
crowdsourcing, and sharing medical infrastructure availability to over 1M social media users in real-time