# Snowflake Darsh Shah

_Source: `Snowflake - Darsh Shah.pdf`_

DARSH SHAH 
San Francisco | (224) 706-4188 | darsh.shah@kellogg.northwestern.edu 
EDUCATION 
2022-2024 KELLOGG SCHOOL OF MANAGEMENT | NORTHWESTERN UNIVERSITY Evanston, IL 
Master of Business Administration degree, June 2024 
- Concentrations: Technology Management, AI & Strategy | Dean’s List Recipient | GMAT: 770 
- Led key initiatives at (1) Entrepreneurship & Venture Capital Club and (2) Kellogg Student Association 
2013-2016 UNIVERSITY OF MUMBAI Mumbai, India 
Bachelor of Commerce (Major in Finance & Economics) | CGPA: 6.62/7.00 
- Apprenticeship: Grant Thornton; led high-rigor financial audits with stringent regulatory scrutiny (PCAOB) 
EXPERIENCE 
2023-Present PASS+ (B2B Vertical SaaS – Post-PMF Marketing Automation Platform with 25K users) Los Angeles, CA 
 Product Marketing Manager 
- Performed quantitative and qualitative user research to launch introductory reverse-free trial plan, developing 
unique value proposition messaging, helping improve website landing page traffic by 75% 
- Implemented customer acquisition experiments testing hypotheses across messaging, personas, and channels 
as introductory plan scaled to >1000+ customers and $600K in ARR in 6 months 
- Directed subscription pricing update initiative across three plans, building messaging strategy in collaboration 
with marketing and customer success, generating $360K in incremental revenue with minimal churn 
- Developed segment and persona-specific sales playbooks and marketing collateral, enhancing pitch 
effectiveness and driving a 15% quarter-over-quarter increase in conversion rates 
2021-2022 SHARECHAT (Google-backed hypergrowth short-video platform with 180M MAU) Bengaluru, India 
Product Marketing Manager 
- Spearheaded GTM launch strategy for display ads, developing plan with Sales and Marketing identifying target 
markets and vertical-based recommendations; enabled $60M ARR within 6 months of launch 
- Engineered positioning strategy against Google and Meta, leveraging platform’s unique tier-II/III reach; 
collaborated with Marketing to execute targeted campaigns, boosting win rates 48% over 6 months 
- Created 10+ battle cards addressing key customer objections around privacy and measurement, collaborating 
with Marketing and Product teams, increasing sales confidence by 40% in data-sensitive deals 
- Facilitated 5 tailored ad products by conducting 50+ customer interviews to gather requirements, helping drive 
enhancements and product direction, accelerating launches by 30% and driving 35% revenue growth 
- Devised and implemented comprehensive onboarding content strategy for self-serve ad product, creating 
reviews and case studies; enhanced customer experience resulting in 35% increase in CSAT scores 
- Conceptualized and launched ShareChat's India-focused advertiser conference with multi-channel campaign, 
including in-booth activation and social media; generated $8M+ pipeline and secured two partnerships 
- Collaborated with product team to design and implement alpha/beta tests on B2B self-serve advertising 
platform; refined user journey, reducing funnel drop-offs by 35% and increasing monthly sign-ups by 120,000+ 
- Received expedited promotion within <6 months of joining on account of extra-mile performance 
2017-2021 RAINSHINE ENTERTAINMENT (Global internet media player with interests in content and gaming) Mumbai, India 
Manager, Corporate Development, May 2019 – September 2021 
- Built revenue model for gaming-as-a-service subscription product, performed market assessment, and defined 
benchmarks influencing $1M investment decision 
- Led $3M investment in Nepali-language streaming platform, conducted opportunity sizing, created offline 
subscriber onboarding model to overcome limited regional online payment penetration 
- Launched long-format journalism platform (fiftytwo.in), secured $3M allocation to build initial team and 
content pipeline, devised product strategy to leverage long-form content to develop high-value documentaries 
 Assistant Manager, Financial Planning & Analysis, October 2017 – May 2019 
- Spearheaded product marketing campaign by building consensus in a cross-functional team to execute a 
renewed geographic targeting strategy, achieving 50% profit growth through lower CPIs and higher ad revenues 
PROJECTS 
- Technical: Data Analysis (SQL, Tableau, PowerBI, R), Tools (Figma, Retool, JIRA), Programming (Python) 
- Interests: Improv games, Strength training, Electronic music production, Craft coffee brewing